Translation? Or not?

If you have ever drove southbound towards KLIA on the EL*T* highway, you should have noticed a giant billboard of the most recently operating bank in Malaysia, originated from overseas (malas nak sebut, nanti obvious sangat pulak)

The billboard said these:

TRUTH
TELUS

HONOUR
JUJUR

RESPECT
IKHLAS

I don't know... They just don't seem to fit each other, if they were meant to translate each other.. Well, I am no Dr or what in linguistics, but with my limited vocabulary, I just think that there are better words to be used...

But then, maybe the BM words are not really the translations of the English words.. Just slogans used by the bank. But if they really are not, maybe they can put them in different ways so that people with limited English language skills like me don't get confused..heheh...